Amusement parks attract tourists year after year who want to enjoy memorable experiences with their loved ones. Unique places with specific activities available, these locations are synonymous with fun, adrenaline, and relaxing moments during vacations.
Inaugurating and managing an amusement park is a bold project, but not impossible to achieve. The action plan involves essential phases during which technical and legislative details are worked out, along with experienced partners in the field.
Examining the dynamics of such an activity from an economic standpoint, the opportunities that an amusement park can offer are easy to observe. Learn more about how you can establish such a project to generate maximum profit:
Choosing a Theme for the Amusement Park
In an essential first step for the success of such a business, you need to identify a theme for the amusement park, tailored to the needs and preferences of the target segments you are addressing. The list of options is quite diverse:
• Science and robotics;
• History and culture;
• Exotic plants and animals;
• Movies and cartoons;
• World cultures.
You can choose either a general theme or a coherent blend of these within the same area, making it easier to select and design outdoor playgrounds, carousels, transit zones, VR equipment, and landscaping.
Conducting a Feasibility Study
Given the scale of such a project, conducting a feasibility study is highly recommended. This way, you can accurately estimate the potential of the business by considering key factors:
• Available area;
• Potential occupancy rate;
• Popularity of an amusement park in the respective region;
• Size and nature of competing locations;
• Accessible funding opportunities;
• Bureaucratic challenges.
Developing a Business Plan for the Project
A well-structured business plan provides a dual advantage: it allows you to efficiently manage the business in the long term (transparency regarding estimated results: actual results) and ensures easy access to potential investors for the inaugurated amusement park.
It's easy to find online templates for a business plan that contain the basic elements for coherence:
• Available budget;
• SWOT analysis;
• Long-term objectives;
• Performance indicators;
• Feasibility study and secondary market research;
• Ideal marketing plan and tools for customer retention;
• Operational strategy (approvals, design, hiring, etc.);
• Financial projections for variable intervals (annually/seasonally).
Identifying Experienced Professionals in the Market
Confidently turn to the experience and creativity of specialists in the Waterboyz team, core values on which we've built our reputation in the market since our establishment. We provide specialized consultancy in all essential stages of this project:
• Design;
• Execution;
• Installation.
Our diverse range of products includes:
• Outdoor slides;
• Obstacle courses and ziplines;
• Amusment arcade;
• Interactive educational play equipment;
• Equipment for people with disabilities, and many other outdoor entertainment systems of different shapes, sizes, and colors, compliant with European regulations (EN1176, EN1177, ASTM, EN16630).
You receive free 3DMAX design to get a clearer image of how the amusement park area will look in the final stage. Moreover, we're here to provide the necessary professional expertise for choosing CAEN codes and obtaining the required operating permits.
Lastly, collaborating with Waterboyz also includes essential design recommendations related to key factors such as equipment specifics, legislative-required distances between them, and alignment with the chosen theme.
Actual Construction of the Amusement Park
The operation of an amusement park can be seasonal or year-round, depending on the climate of the respective region or tourism potential. This information is crucial for determining effective work stages, allowing the amusement park to be inaugurated close to the beginning of a new season.
Ensure that the parties involved in this project (legal representatives, architects, builders, landscapers, HR partners, marketing agency) can form a united team with the common goal of meeting the project's complex deadlines.
Throughout the development process, ensure you receive real-time updates on execution progress and adherence to current regulations (environmental, commercial, safety, hygiene, etc.) from those overseeing the entire operation.
Creating an Effective Marketing Plan
Establish a partnership with a marketing agency to promote the services offered in the amusement park. Messages through various channels (TV, radio, social media, OOH) should reach the target audience as the design phase nears completion.
The marketing plan can include discounts or promotional offers designed to contribute to customer retention. Communication costs should be included in the initial business plan for accurate budget estimation.
Training Amusement Park Staff
Amusement park staff includes equipment operators, security staff, first-aid teams, HoReCa specialists, and administrators responsible for different areas within the premises.
Recruitment and training of employees shouldn't be underestimated, as finding specialists in this field can require significant resources. To simplify this complex process, consider partnering with an HR firm.
These pieces of information are purely informative, but their role is to provide an overview of how the establishment of an amusement park can be planned. Factors that can influence the above notions might be legal, fiscal, socio-political, or economic in nature. Confidently consult experienced specialists in this field, who can offer real-time access to vital resources for starting this type of business.